Economics for Diagnostics- Why Paying for Value is Necessary to Drive Market Success and Uptake.


Historically, diagnostic testing in healthcare has been bucketed as a commodity- cheap, frequent, and easy. This concept was born from run-of-the-mill testing: metabolic panels, blood cell counts, and vitamin D assays. These tests were produced (and priced) with the goal of being run at volume and lumped together on requisition sheets.

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